Case study

Fern Hill

Client: Fern Hill
Year: 2024
Location: Balamban, Cebu
Services: Brand strategy, Visual identity, Brand applications, Social media, Website design

Moodboard

Hillside path at Fern Hill under an orange wash

Project Approach

Woman reading at a table outside a canvas tent

Accommodations

Dating back to the 16th century, the practice of Glamping started with its roots in the USA and Great Britain where proximity to nature and the simplicity of camping is combined with the comforts we know from a hotel room or a furnished apartment. The term, however, only appeared in the early 2000s.

Coleman spearheaded the first Glamping event in the Philippines and soon after, the “glamping” sites that followed provided amenities with dome tents, pools, and fire pits, that are mediocre in quality to an extent that the term lost its true meaning, ‘glamorous camping’.

Fern Hill aims to redefine the term ‘glamping’ and serve as a catalyst for guests’ personal growth, adventure, and joy. The brand aspires to inspire guests to embrace the wonder of nature, foster meaningful connections, and leave a positive impact on the world, one experience at a time.

Woman resting at the edge of an infinity pool — Infinity pool

Friends cooking over a fire pit in a forest — Fire pits

Industrial restaurant interior — Restaurant

Café counter under timber trusses — Cafe

We value the transformative power of nature to create experiences that immense our guests in the beauty and serenity of the natural world. Through our commitment to preserving and protecting the environment, we provide opportunities for meaningful connections with nature that rejuvenate the mind, body, and soul.

Nature Immersion

We believe that everyone deserves the opportunity to experience the joys of outdoor living, which is why we prioritize inclusivity in everything we do. From our accessibility-focused design practices to our welcoming atmosphere, we ensure Fern Hill is a place where guests of all background and abilities feel valued, respected, and embraced.

Inclusivity

We are dedicated to operating in harmony with the environment, minimizing our ecological footprint and promoting sustainable practices throughout our operations. We strive to leave a positive impact on the planet and inspire others to do the same.

Sustainability