Case study

Sculpting Experiences

Client
Arkinamix
Year
2025
Location
Cebu
Services
Brand strategy, Visual identity, Brand applications
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Project Overview

Arkinamix’s visual identity rebranding aims to create a cohesive and distinctive design system that reflects its dual archetype—The Creator and The Sage—blending artistic vision with architectural authority. This rebrand will refine the logo, typography, color palette, and visual system to enhance brand recognition, market differentiation, and client engagement.

By aligning its identity with its storytelling approach and commitment to innovation, integrity, and sustainability, Arkinamix will strengthen its digital presence, marketing impact, and overall brand experience, positioning itself as a leader in thoughtful, progressive architecture.

  • The CreatorVisionary, expressive
  • The SagePrecise, knowledgeable
Sculpted white architectural model with curved openings, in low light

Cultural Insight

Filipino clients increasingly seek architecture that balances visionary design with deep meaning, yet many hesitate due to a lack of clarity, accessibility, or trust in the process. Arkinamix’s rebrand bridges this gap by merging artistic creativity with architectural wisdom, positioning the firm as both an innovator and mentor.

By refining its visual identity to reflect depth, intentionality, and transformation, Arkinamix will reshape cultural perceptions of architecture, making thoughtful, progressive design more engaging and accessible.

Casa Manila courtyard with a stone fountain, Intramuros
A woman in a sculptural white gown
A Spanish-era stone church façade in the Philippines
A modern Filipino roofline with timber louvres against a blue sky
Barasoain Church
A woman in white holding a sculptural hat
A heritage stone house with a timber balcony
Tabing Bahay: a modern take on the bahay na bato
A man in a tailored navy suit

Reference images from the visual identity presentation: heritage Filipino architecture alongside the people Arkinamix designs for.

Core Values

Arkinamix’s core values—Intentionality, Integrity, and Innovation—serve as the foundation of its brand identity, shaping both its approach to architecture and how it visually presents itself. These values ensure that every design decision is purposeful, transparent, and forward-thinking, reflecting the firm’s commitment to thoughtful, progressive architecture.

When crafting the visual identity, it is essential that these values are not just stated but visually expressed. Intentionality calls for a design system that feels deliberate and meaningful, avoiding excess while maintaining depth. Integrity demands a brand that communicates clarity and trust, using a structured, professional aesthetic that feels accessible and reliable. Innovation encourages modern, boundary-pushing elements, integrating progressive design choices that set Arkinamix apart in the industry.

Arkinamix believes that architecture should transcend aesthetics, shaping spaces that evoke emotion, functionality, and narrative. Every design decision is deliberate, ensuring that structures not only serve a purpose but also enrich the lives of those who experience them.

Brand Slogan

At its core, Arkinamix is more than an architectural firm—it is a storyteller of space, a sculptor of depth, and a creator of meaning. Every project is a dialogue between art and function, creativity and wisdom, where architecture is not just about constructing buildings but about shaping experiences that resonate deeply with those who inhabit them.

Four ideas joined into one form: Architecture as Experience, Design as a Dialogue, Innovation with Integrity, and Arkinamix. The rectangle leans into a parallelogram: kinetic. Architecture as ExperienceDesign as a DialogueInnovation with IntegrityArkinamix
The Arkinamix wordmark in white over its construction lines on black
The ARK monogram as a building: Resort Clubhouse at Tambuli Seaside Living, Lapu-Lapu City, Mactan Island, with the wordmark in the corner
Phase 1 residential towers rendered as a black-and-white halftone with triangular balconies

Phase 1 Residential Towers @ Tambuli Seaside Living, Lapu-Lapu City, Mactan Island

The negative spaces inside R, A and X become three symbols: Industrial, Residential and Commercial INDUSTRIALRESIDENTIALCOMMERCIAL
  1. Explored how the negative spaces within the letters R, A, and X
  2. could serve as the foundation for a symbolic system
  3. representing the firm’s core project categories:
L Residence, Talamban, Cebu City, in black and white, with the wordmark at its centre

A Dynamic, Architectural Visual System

The Arkinamix visual system is designed to be adaptive, immersive, and deeply integrated with the firm’s architectural explorations. Rather than existing as a static identity, the system provides a flexible framework where thematic, material, and technique-based explorations from Arkinamix’s projects can inform and shape its branding elements.

This approach ensures that the brand mark, typography, and graphic treatments become an extension of the firm’s design philosophy, allowing the identity to evolve alongside its architectural innovations.

Key visual exploration, on Light Shelves: L Residence, Talamban, Cebu City
on Light ShelvesL Residence, Talamban, Cebu City
Key visual exploration, SK Residence
SK Residence
Key visual exploration, The Space
The Space
Key visual exploration, Cut-fold
Cut-fold

Color and Typography

Display Forma DJR Display Bold

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & * ( ) _ +

Text Helvetica

A white hardcover book with an embossed ARK monogram and Sculpting Experiences, on a steel grate
The Arkinamix website on a phone lying on textured glass
A hand holding a tablet showing the Arkinamix site
The Arkinamix mobile site: wordmark, menu, Sculpting Experiences and project images
The Arkinamix tablet layout: ARK monogram, intro copy and a residential tower
A kraft document envelope with Sculpting set vertically and a black envelope with the wordmark
An ARK monogram eraser in a blister pack beside a white pouch with the wordmark
A Sculpting Experiences poster leaning against a wall of board-formed concrete
Project sheet 1: the monogram, a project photograph, its category symbol, name and location
Project sheet 2: the monogram, a project photograph, its category symbol, name and location
Project sheet 3: the monogram, a project photograph, its category symbol, name and location
Project sheet 4: the monogram, a project photograph, its category symbol, name and location
A spiral-bound printed portfolio open to Aboitiz Headquarters, Banilad, Cebu
Stationery: a folder and letterhead with the monogram and Sculpting Experiences
Two kraft drawing tubes, one with a red ARK INA MIX label
A white T-shirt with the wordmark, hung on a rail
The monogram embroidered on white linen

Thank
You

Credits

Creative Director, Designer, Strategist
Robert Andrew

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